Ultralife Kinetic Lyrics Video

Concept Treatment

There’s a reason the majority of music is written about love: it’s a universal concept. The addition of love to anyone’s life can also increase excitement, inspiration, and happiness. Love is a superpower that turns life into ‘Ultralife’.

This concept aims to showcase love’s superpowers as described by Oh Wonder’s lyrics. Typography creates imagery inspired by the metaphors throughout the song, presenting a world with and without love as we change from verse to chorus.

The typography and design elements are loosely inspired by graphic novels to evoke a superhero persona for love. The bold colors strike contrast between the darker world without love and the bold and bright world with love.

Song: Ultralife by Oh Wonder