Philips Hue Color Your World

Concept Treatment

For Philips Hue's Smart Lights, the main competitive advantage is turning an ordinary light into a mood setter. This product gives consumers a new space to show-off their decorating prowess by incorporating RGB colored light.

This concept aims to highlight how much more exciting a world with Philips Hue can be. I take a minimal approach with white text on black background for the ordinary world, contrasting with vivid color gradients for the world with Philips Hue. The copy employs a humorous tone that asks mundane questions and replies with absurd responses.